The theme of this year’s Web 2.0 Expo is The Power of Less.
“2009 will be a tough year in many ways, but now more than ever, the core concepts of Web 2.0 provide an advantage. Lightweight tools, user interfaces, and development models will help streamline productivity and focus resources; new business models will emerge out of the environment of change. Transparency and openness will help avoid disasters and extend our influence, as we learn to trust users as co-developers. Marketers can’t afford to ignore the value of social media, communities, and a new set of analytics. On an individual, team, company, and global level, this is the year we will choose to work on what matters.”
In the spirit of The Power of Less, we’ve got passes to give away:
These are Conference Plus Workshops passes that get you into EVERYTHING.
Enter to win by going to Technorati's Twitter page and posting to our @replies.
Web 2.0 Expo
march 31-april 3
Blogcritics Politics Editor Dave Nalle will be leading a live blog and chat of this historic presidential inauguration, which will also include a live video feed of the event. The live video feed starts at 9am, the serious discussion starts around 11am EST, but feel free to stop in and discuss the parade in the morning.
Participation is open to all comers. You can find it here.
On October 1st, we’re teaming up to support DonorsChoose.org in their 2nd Annual Blogger Challenge DonorsChoose.org is dedicated to getting our kids the materials, resources and experiences they need to learn. They’re challenging the blogosphere to compete to see who can rally the most support for public schools. Across the blogosphere, bloggers are creating giving pages that list specific classroom requests in public schools--and then encouraging their readers to donate to those classroom requests.
Technorati is sponsoring the "generosity rankings" – which also means that at the end of the challenge we’ll be broadcasting the results showing which bloggers drove the most generosity. You can see the current giving contest here.
During the last DonorsChoose.org Blogger Challenge, blog readers donated $420,000 toward classroom projects benefitting 75,000 students in low-income communities. This year, the need is even more urgent: the rough road ahead for the US economy means an even rougher road for public schools. With your participation, you and your readers can help thousands of public school kids. It’s easy:
HOW YOUR BLOG CAN HELP
1. Pick a few classroom requests posted on DonorsChoose.org and add them to a challenge page which takes 1-2 minutes to set up.
2. Do a post on October 1 encouraging your readers to donate to any of the classroom requests on each of your challenge page. Your readers can give as little as $5.
3. Publish a widget which pulls in the classroom requests you have selected and shouts out the readers who have donated to those requests. Simply select the category to which your blog belongs to grab the appropriate widget.
If you have additional questions or need help getting started, feel free to contact DonorsChoose.org directly at bloggers@DonorsChoose.org.
BACKGROUND ON THE CHARITY
DonorsChoose.org grew out of a high school in the Bronx where teachers saw their students going without the materials needed to learn. Our website provides an easy way for everyday people to address this problem. Public school teachers post project requests that range from a $100 classroom library, to a $600 digital projector, to a $1,000 trip to the zoo. People like you can choose which projects to fund and then get photos and thank-you letters from the classroom.
BACKGROUND ON THE 2008 DONORSCHOOSE.ORG BLOGGER CHALLENGE
In October of 2007, bloggers competed to see who could rally the most support for public schools via DonorsChoose.org. Blog readers gave $420,000 to classroom projects benefitting 75,000 students in low-income communities. While A-list bloggers like Engadget and TechCrunch inspired great generosity, smaller blogs with really engaged readers generated even more! In fact, it was a personal blog from Brooklyn, TomatoNation who brought in a whopping $100,000.
Thank you so much for your support.
There's plenty of conversation these days about the impacts of Web 2 and social media on traditional brands -- and the marketing efforts that support them. One enterprising brand agency in Silicon Valley called Liquid has pulled together a really terrific summit entitled Silicon Valley in Transition to think deeply about many of these questions.
I was honored to have been invited by the folks at Liquid to be one of the session leaders and will be join by a group of people I admire deeply from places like Yahoo!, eBay, Intel, Current TV, Second Life and others.
If you're one of the many folks professionally engaged in evolving your brand's approach to social media and social marketing, I encourage you to attend the conference. And if you go, look for me there and introduce yourself -- I'd love to meet you.
The people at Creative Commons hold monthly salons where they invite all kinds of people to come in and talk about developing projects that relate to open content and/or software. There is a salon tomorrow night (Wednesday) at a cute bar called Shine; see the details here at upcoming.org or on the Creative Commons Salon wiki.
I've been asked to talk a little bit about WTF and the way we went about deciding which Creative Commons license to use! So if you are in San Francisco on Wednesday night between 7 and 9, perhaps you could drop by and stand near me while I talk slightly too fast and sweat excessively, since public speaking is not my superpower. (Currently, signs point to candy-eating as my superpower, but all the evidence isn't in yet. I'll keep you "in the loop" as they say.)
Technorati is a sponsor of the upcoming We Media Global Forum and our own Dave Sifry will be speaking at the event.
In case you haven't heard of the We Media Global Forum, it is a program of the Media Center at the American Press Institute, Reuters and the BBC. The Forum takes place in London on May 3-4 at the BBC World Headquarters facility in London.
Media leaders, including heads of Reuters, BBC, Al Jazeera, Guardian Newspapers, Technorati, Meetup.com and Le Monde will explore trust, media and their impact on global issues in the digital age. The Forum will also feature blogger Jeff Jarvis, podcaster Adam Curry, and Emily Bell, editor-in-chief of the Guardian Unlimited as conference “We-Jays”, offering commentary as the conference unfolds.
For more information on the program or to register to attend, check out the We Media London program guide.
The gracious folks from one.org have procured 10 backstage press passes to each of 5 of the following Live 8 concerts - Philadelphia, Paris, Rome, Berlin, and Tokyo. The folks at one.org and Live 8 believe that bloggers can help to shape the media and bring a new voice and perspective - and help to set the agenda - before the G8 conference in Scotland. BTW, check out their new blog.
In addition, Richard Branson of Virgin Airlines has donated his airplane to fly the Live 8 crew from New York to Edinburgh and back, and up to five bloggers will be given the opportunity to fly to Edinburgh and back with the Live 8 group. The idea is to blog the trip, including the beginning of the G8 summit. The flight departs from JFK in New York at 7 p.m. on July 3; the same airplane will bring the bloggers and whoever else back to New York on July 7. Lodging in or near Edinburgh will also be provided.
So, here's what's up: This is a call to bloggers to give all of you the opportunity to get one of these backstage passes, and possibly on the flight to Edinburgh. Think of all the cool stuff you can do - set up a podcast and interview the bands, make a great photoblog, videoblog it, heck maybe you can end up playing air guitar in front of millions, who knows?
Seriously, the goal of this is also to get millions of bloggers posting about Live 8 - the fact is that there are 30,000 children dying in Africa every day - no one is reporting on it, and we aren't doing anything about it. So one of the goals is to help set the agenda of the mainstream media, and this represents a moment of pregnant possibility - for bloggers to create proactive change, not just reactive change based on other news events. It is our opportunity to help to shape the news conversation for the good of us all. And for our leaders to hear the voices of millions when they sit down at the G8 meeting.
So, here's what you need to do:
Pick the show that's nearest to you - and send an email to me, Joe, and to John with the following information:
Your name and age
Your blog name and URL
Which show you want to go to (please only pick one show), and
Your snail mail address (so we know where to send the show packets)
Go and blog about Live 8, and tag your posts with the Live 8 tag (instructions on how to do this are here). You've got to put the badge up on your blog and have posted at least once about Live 8 with the tag to get selected.
Keep an eye on your mailbox. Given the incredible time crunch, we'll let you know what's up no later than Thursday June 30th.
Tell all your friends. The goal here is to get 100,000 blog posts out before the G8 summit, and to get as many people out there blogging about Live 8, third world debt relief, the plight of the hungry and poor everywhere and what we can do about it.
There may be additional credentials that we can get from the Live 8 people, and Joe, John, and I are going to work our butts off to get credentials for the other shows as well, including Toronto and the shows in Great Britain. More to come. In the meantime, please go out and listen, read, and blog - together perhaps we can help to shift the conversation, and influence country policies to help to make poverty history.
Update: It was a great time! Thanks to all who attended, we hope you had as much fun as we did. You can read peoples personal accounts and see pictures here.
Technorati is throwing a party tomorrow night (Wednesday June 22) and you are invited! We'll toast the amazing growth of the blogopshere (doubling every five months!), the amazing support we've received from the world of bloggers, and all of the new developments at Technorati.
We have a brand new web site and we've also been hard at work improving our search and the underlying technologies we use to power up Technorati. Also, we are now a global organization with the introduction of Technorati Japan (more international sites on the way).
In thanks, we're inviting you and your friends to House of Shields tomorrow at 6:30 p.m. Technorati will provide some food, drinks are on your bill (hey we are a startup after all). All of the people who work at Technorati will be there, so come on down and tell us what you think.
House of Shields is located at 39 New Montgomery Street, half a block from BART and directly across the street from the Palace Hotel. We hope you can join us for an evening of celebration in this historic San Francisco bar and lounge. You don't have to, but please RSVP by sending an e-mail to firstname.lastname@example.org so we get a good headcount and plan accordingly.
See you there!