Years ago, when bloggers were first earning worldwide attention and influence, Technorati was among of the first major efforts to organize the millions of blogs and related conversations into a useful directory. Over time, Technorati became the hub that connected bloggers with wider audiences and eventually advertisers.
But blogs were just one part of the social media revolution. Social networks, such as Twitter, Facebook, YouTube, and the like, expanded the ability for anyone to publish, share, and discover information. Along the way, social media became a focal point for businesses, and any organization or cause really, as social media champions realized that the ability to connect directly with people could have positive and even profound effects.
And that’s where things went completely haywire almost overnight.