We are thrilled to announce Technorati's State of the Blogosphere 2010 Report. Since 2004, our annual study has followed growth and trends in the blogosphere. For 2010, we took a deeper dive into the entire blogosphere, with a focus on female bloggers. This year's topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010. And, for the first time, we’ve asked consumers about their attitudes and trust around the media they use.
Over the next three days, we will release our findings and feature video interviews from 15 of the most influential women in social media.
Thank you to Penn Schoen Berland who conducted the survey again for us this year, to Wetoku for providing the platform for our video interviews with bloggers, and to site search and content discovery platform Lijit for advertising tag data.
Thank you most of all to the 7,200 bloggers who took the time (a lot of time) and responded to our survey this year. This was our largest response ever, and we thank you. Without you, there would be no report.