Technorati Blog

We’ve Acquired Silicon Valley Moms Group and launched Technorati Women

We’re excited to announce the acquisition of leading mom’s network, Silicon Valley Moms Group, and the launch of our new Women’s Channel. The Silicon Valley Moms Group bloggers will combine with Technorati’s existing women bloggers to offer content about parenting, food & living, fitness, finances and style. The overall womens’ channel will feature a combination of our women-centric sites with targeted content and social media ads (CMADs) targeted at women, wherever they are online.

We are also very happy to welcome Silicon Valley Moms Group Co-Founder Jill Asher as the Editorial Director of Technorati.com and Blogcritics.org, and Silicon Valley Moms Group editors Akemi Bourgeois and Vanessa Druckman who will become the editors of the Technorati Women’s Channel.

The Silicon Valley Moms Group was founded in 2006 by Jill Asher, Beth Blecherman and Tekla Nee and grew to a robust community of more than 400 women and mom bloggers. The community became very well known for their wealth of timely, opinionated, and well-written content targeted at moms, attracting major brand advertisers and major media coverage including The Today Show.

Why did we do this? Our goal is to give this incredible community and network of great writers a home where they can continue to flourish – as well as amplify their content to millions of women across the internet--including the more than 90 million* women in Technorati Media’s current audience. Similar to our 2008 acquisition of BlogCritics, this is a great, active community that we can help grow and provide their bloggers with an entry point to publish their content to a broader audience.



*Technorati Media is the 4th largest social media property and the largest ad network focused on social media, reaching 179 million unique visitors in the US (comScore)

Technorati's State of the Blogosphere 2010 Report Launches Today

We are thrilled to announce Technorati's State of the Blogosphere 2010 Report. Since 2004, our annual study has followed growth and trends in the blogosphere. For 2010, we took a deeper dive into the entire blogosphere, with a focus on female bloggers. This year's topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010. And, for the first time, we’ve asked consumers about their attitudes and trust around the media they use.

Over the next three days, we will release our findings and feature video interviews from 15 of the most influential women in social media. 

Thank you to Penn Schoen Berland who conducted the survey again for us this year, to Wetoku for providing the platform for our video interviews with bloggers, and to site search and content discovery platform Lijit for advertising tag data.

Thank you most of all to the 7,200 bloggers who took the time (a lot of time) and responded to our survey this year. This was our largest response ever, and we thank you. Without you, there would be no report.