Technorati Blog

Technorati Media Makes comScore's Top 50 Web Properties List

Technorati Media reached another milestone this week: we made comScore's Top 50 Web Properties list for August 2009!!  After launching our social media ad network just over a year ago, this is a fantastic validation of hard work and the cooperative partnership with our publishing partners. 

 

While we're very happy to enter the list at #49, we're looking forward to and also certain to report even larger audience numbers as we continue to grow the Technorati Media network.  This growth helps us deliver our core value to marketers: enabling brands to engage in social media at scale.  This in turn also benefits our publishers, as we're able to introduce them to more marketers.

 

Aside from this great news, we have a number of significant development to be announced over the next month. Stay tuned!!

Why Your Technorati Authority May Have Changed and What You Can Do About It

Changes in Technorati Authority numbers: There are several reasons that these numbers have decreased recently, some of which we've already discussed:

As our intent is to measure the influence and attention received on an ongoing basis, we stopped counting static blogroll links, and these links have now aged out of the authority calculations.

Due to the vast number of blogging platforms and custom installations out there (and some bloggers who felt we were using too much of their data), we now rely more heavily on RSS and Atom feeds than in the past. Bloggers can control how much of their content they wish to syndicate via feeds. Many blogs only provide partial feeds, we are not always able to get link data from them. Thus, links from these blogs may no longer contribute to your authority.

Finally, to make sure we always know about your updates, please make sure you are pinging us. You can ping us manually from our Ping Page, or learn about configuring your system to ping us automatically on our Help Page. Many blogging services and platforms have a preconfigured option for pinging Technorati and other services.

If you find links to your blog that don't appear on Technorati, you may want to check that the other blog:

• is claimed on Technorati
• has a full-content feed
• is pinging us with updates