We’re excited to announce the acquisition of leading mom’s network, Silicon Valley Moms Group, and the launch of our new Women’s Channel. The Silicon Valley Moms Group bloggers will combine with Technorati’s existing women bloggers to offer content about parenting, food & living, fitness, finances and style. The overall womens’ channel will feature a combination of our women-centric sites with targeted content and social media ads (CMADs) targeted at women, wherever they are online.
We are also very happy to welcome Silicon Valley Moms Group Co-Founder Jill Asher as the Editorial Director of Technorati.com and Blogcritics.org, and Silicon Valley Moms Group editors Akemi Bourgeois and Vanessa Druckman who will become the editors of the Technorati Women’s Channel.
The Silicon Valley Moms Group was founded in 2006 by Jill Asher, Beth Blecherman and Tekla Nee and grew to a robust community of more than 400 women and mom bloggers. The community became very well known for their wealth of timely, opinionated, and well-written content targeted at moms, attracting major brand advertisers and major media coverage including The Today Show.
Why did we do this? Our goal is to give this incredible community and network of great writers a home where they can continue to flourish – as well as amplify their content to millions of women across the internet--including the more than 90 million* women in Technorati Media’s current audience. Similar to our 2008 acquisition of BlogCritics, this is a great, active community that we can help grow and provide their bloggers with an entry point to publish their content to a broader audience.
*Technorati Media is the 4th largest social media property and the largest ad network focused on social media, reaching 179 million unique visitors in the US (comScore)